Monday, March 2, 2009

Guest Post

Hello! I’m your guest blogger for the day! I’m href="">Amanda Preske of href="">Beadwork by Amanda and href="">Happy Rainbow.

Let me introduce myself. I’m 20 years old and am attending the
Rochester Institute of Technology as an undergraduate chemistry
student. I’ll be graduating with a bachelor degree in November and
then I’ll be off to graduate school! While chemistry is an interest,
jewelry is a passion. I’ve been into crafting for as long as I can
remember. I self-taught myself beadweaving when I was ten. When I was
fifteen, I started doing craft shows when my aunt suggested it. I’ve
tried many other forms of jewelry making but beadweaving is still my
favorite and resin is a second favorite due to its versatility.

A friend introduced me to Etsy a few years back so I joined with high
hopes and a small inventory. Three years later, it’s still more of a
back-burner type business since I’m a full time student but I love
having the ability to sell online and meet people across the globe in
such a fun, handmade oriented community.

Enough about me! Here’s a little bit about what I’ve learned over the
years in terms of running a business, getting your name out, and doing
craft shows.

• You can never have too many business cards! Hand them out, send
them, put them out at your desk…

• Sales won’t come to you unless you go after them! Advertise! It
doesn’t mean you have to spend money, but you have to be visible for
buyers to find your products. Social communities, blogs, forums, wish
lists, and craigslist are all great ways of boosting your traffic

• Before you do a craft show, make sure you do a little research
online about what you should bring. You don’t ever want to be in dire
need of some duct tape and not have it! Other overlooked items include
pens, change, paper, bags, extra supplies, napkins, and index cards.
Here's a good
with more tips on doing craft shows.

• Presentation is everything. You business card, your banner, your
photos, the look of your booth, it all gets considered by potential
buyers so make it inviting and interesting!

• Whether you are at a craft show or selling online, always have a
range of products in different price ranges. Sometimes, having a stash
of cheap little items saves a craft show from being a disaster if no
one is buying. Online, people like to have a choice and offering a
range will increase the potential for a sale.

Thanks for having me!

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